Copyright (c) 2008 Adam Nowak

Appropriate graphic design is one of the key elements of a good internet shop.

Graphic design must be lucid and refer to the range of products from the store, do not exceed recommended when the graphics because the web site should load without problems. It is particularly important that the thumbnails of the products should be separated, either compressed files. A common mistake online stores on their websites is that they create thumbnails from the large images, reducing its size in terms of width and height parameters. These practices significantly slow down page load speed site, which may dissuade a potential customer.

Navigation should be lucid and intuitive. Each subsite must contain visible links to the main sections of the store. Its location is also very important. Customers who have made purchases online before they are used to a standard arrangement of links to categories, shopping cart, search engine, access, etc. I definitely recommend reorganizing the links in an innovative way, as it may confuse or mislead customers.

Elements that should be present in all places:

The company logo and information about the products offered – the top left of the page, clicking on the logo of a visitor should return to the homepage of the site.

All product categories – introduction in the left sidebar or top menu. I highly recommend the left side bar, more popular and intuitively recognized by customers.

1.Shopping purchase. In the top bar, preferably on the right.
2.Logging in / My Account. In the top bar next to the shopping cart.
3.Links to the Terms of use, conditions Shipping and payment, returns and Privacy Policy, Secure Shopping Guarantee and How to Order by step instructions.
4.Search search engine and link advanced.
5.About us information, contact.
6.New products and current promotions.

Most important navigation elements

It is advisable to include path – information for customers about their location on the site (eg the main site »Category» Subcategory »Product site). Obviously, each path element should be linked to a corresponding segment e-shop. Site map can also be useful.

Every online store needs advanced search engine. The client must be the ability to easily search for products in terms of categories (and subcategories), producers, and price ranges.

The site should contain the product category in the same category that is listed in alphabetical order. Moreover, should be possible to sort by price and product name. Each element of the list must include the product name and a brief description, thumbnail image, price and Add button the car, unless the product requires the choice of some parameters (eg, color or size). After clicking on the name or the thumbnail image, the client be transferred to the product page. The product site should include more detailed information on the proceeds of the offering. It must include a description detailed product and all additional information, such as the use and application of the suggestions, guide product handling and delivery time. The image of the product should be good quality, so consumers may extend it in In the case of some products is better to take several photos taken from different perspectives or drawings of important details. Obviously, the price of the product (including all taxes) must be given, so the client knows exactly how much to pay. Add to cart "should be placed in a visible and clearly marked.

At the bottom of the page of product is recommended to offer suggestions for products in which customers could be potentially interested – similar items are viewing products or offer complementary, they may be other products in the same category or property acquired by the buyers of a particular product.

Characteristics of a good description of the product

List of best selling products in a given category is also very useful. This list helps customers choose the product you need. Moreover, it often happens that customers buy more than it had expected because they find something interesting among the best selling products.

Another effective method to increase sales is to send emails customers with the latest information on new products and developments. However, such information should be sent only to customers who agreed to obtain electronic newsletters, while creating your account!

Important security features – ensuring security is an issue of great importance to our customers. For this reason, an independent site should be created to inform customers that their personal information is strictly confidential and used only for the purpose of the transaction and not shared with any third party. It is worth describing in detail the protection of personal data and security system Store online or used outside companies for conducting transactions with customers. Once again the confidentiality of personal data, coding communication between the client and the server and all other security features (eg, insurance transaction, additional protection for card payment credit) must be highlighted. Using a known payment system helps win the trust of customers.

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Article Source: ArticlesBase.com – Features of a Good Internet Store